ABOUT US

Who we are?

Established in 2018, Roastedly® is a brand that promise to deliver good quality coffee from around the world to its customers with no compromise on quality, price and convenience. Roastedly® is the brainchild of Mr. Welson Ang, who is the founder and also the current CEO.

Background

Although the brand is new but Welson has been a familiar and prominent figure in the F&B industry, particularly the coffee sector. Around 2012, Welson was served with some good coffee during the third wave coffee movement and it made him really addicted to it. It was the beginning of his love for coffee! He engaged himself professionally with coffee business 2013 with his venture into F&B business (Setacafe.com Pte Ltd).

The initial brand was named “Coffee Nowhere”, established under SetaCafe. In Dec 2013 it became operational with its very first café at Taman Gaya, Johor Bahru Malaysia. Within months, it expanded its business with standalone roasting facilities in Austin Perdana and a Barista training academy (Barista Nowhere). It also started franchising new cafes operating in Singapore and Indonesia. Four years later, a multination company acquired Coffee Nowhere for undisclosed amount in 2017.

Technically that marked the end of Welson’s official coffee journey. He just took a break and decided to explore the world with his wife, Xerine. The quality of coffee was just one thing with which he was not willing to compromise. Sometimes it is really hard to find a quality cup of coffee especially travelling to remote place. Therefore, he always preferred to bring his own coffee, along with brewing equipment during travelling and Xerine was his personal “barista”.

A simple idea emerged!

On one occasion, Xerine couldn’t accompany him in his travel. So for his convenience, she weighed the coffee beans for single serve, grind them and packed the coffee according to single serve use sealed in small individual ziplock bag. It was a love gesture of a caring wife so that Welson can save some time and hassle not to go through weighing and grinding. That was the point which sparked the idea of adopting it as a business to make brewing a faster, more convenient process for the coffee lovers. He was curious “Will it work out”?

Welson carefully sorted out main points for picky coffee lovers like him

  • Can’t compromise over the quality of coffee
  • Always in search if best quality coffee beans
  • Need brewing equipment all the time to get quality coffee
  • Always looking to try variety of coffee.

With this idea, Welson started to explore it undergoing lot of research and development to get ways on how he can “professionally” implement this method of packing the coffee to satisfy picky coffee lovers.

After a lengthy period of working and development, countless trial and error, Welson has successfully derived a “perfect” way to pack and seal the coffee.  The next step was to implement it practically.

Roastedly® begins!

That is how the Roastedly® started, a good news for the addicted coffee lovers!

Our vision: “Great coffee should be a simple indulgence available to all!”

Roastedly® carefully sources some great coffee from Roasters all around the world, carry out a stringent cupping process to derive the taste notes and suitable grind size for that specific coffee.

Finally coffee beans are grind and sealed into single serve size sachet made of specially indented aluminium wrappers. The sachet is flushed and sealed with nitrogen to ensure the freshness of coffee as well as longevity shelf life of up to 18 months.

General coffee information such as coffee origin, estate, roasters and a QR code are printed on each sachet. To get complete information of the coffee, simply scan the QR code and it will present all the information.

To offer maximum mobility and convenience, we provide a premium disposable drip bag bundled with each sachet. Now, all you need is a cup and hot water to satisfy your coffee addiction!

You can get your coffee fix through:

When it comes to choices, it’s always difficult to decide. The same goes with the coffee. Don’t worry we have a solution for you. Go with Coffeestry box. Every season, we source numerous roasted coffees from around the world, streamline and group the coffee into 3 broad categories of taste notes floral, fruity and chocolatey.

In total, we have four types of Coffeestry Box based on taste note:

  • Floral
  • Fruity
  • Chocolatey
  • Assorted

Each box is packed with five different coffee sachets of the same category of taste notes bundled with 5 premium drip bags. For example, A Floral Coffeestry Box will contain 5 different sachet of coffee, all having “Floral” taste notes. Coffeestry box give you a chance to enjoy coffee from different sources around the world in a single buying.

Order what you love

Simply browse through all the coffees and place an order according to your choice and have it delivered worldwide!

We never compromise with our quality. We avail only coffee of premium to specialty grade (mostly are Single Origin) where the producing estate/farm can be traced.

We present you the best coffee, with the convenience to be enjoyed anytime and anywhere!