The Origin Of Gesha Village
In the far western reaches of Ethiopia, mere kilometers from the South Sudanese border, lie the dense, wildly sprouting jungles of Bench Maji zone. It’s a place of stunning natural beauty, where from a high-extending plateau one can take in the expanse of the ancient, sprawling forest. This breathtaking landscape is home to Gesha Village Coffee Estate, the 471-hectare coffee farm we have built from the ground up over the last six years. This has been our labor of love, and we’re extremely proud to be producing coffees as awe-inspiring as our surroundings.
Who We Are
Rachel Samuel—one half of our partnership—was born in Ethiopia, but we discovered the country anew when we came here in 2007 to make a documentary about Ethiopia’s amazing coffee. During this process, we developed a passion for the country, its people, and its coffee industry. That path quickly led us to Willem Boot, the San Francisco Bay Area-based coffee educator well-known for his passion for the Gesha variety. As Willem taught us the fundamentals of growing and evaluating coffee with a quality focus, the shadow of Gesha loomed large over our conversations.
Roaster: TAD Coffee Company
TAD Coffee Company is a Singapore-based coffee company which roasts and curates exciting coffee experiences in pursuit of perfection. Led by the national barista champion (2017), TAD’s goal is to be the coffee company that excels in sourcing, roasting and training future leaders of the industry. Ultimately, TAD’s vision is to be the bridge that improves the quality of life of farmers, industry partners and coffee lovers over a cup of perfectly roasted coffee.
“A TAD better in coffee. A TAD better in life!”
TAD Coffee Company
Works behind the scene
Roastedly® carry out a stringent cupping process to derive the taste notes and suitable grind size for that specific coffee. Thereafter, coffee beans are grinded and sealed into single serve size sachet made of specially indented aluminum wrappers. The sachet is flushed and sealed with nitrogen to ensure the freshness of coffee as well as longevity shelf life of up to 18 months.
General coffee information such as coffee origin, estate, roasters and a QR code are printed on each sachet. To get complete information of the coffee, simply scan the QR code and it will present all the information.
For maximum mobility and convenience, we bundled a premium disposable drip bag with each sachet. Now, all you need is a cup and hot water to satisfy your coffee addiction!
We never compromise with our quality. We avail only coffee of premium to specialty grade (mostly are Single Origin) where the producing estate/farm can be traced, presenting you the best coffee, with the convenience to be enjoyed anytime and anywhere.