About the Coffee Farm / Estate
A blend of Lufa and Okapa’s districts best coffees, it is grown in the most remote and prestigious area of the Eastern Highlands Province. The coffee is transported through rough terrain, through the Crater Mountain range. With high rainfall and good quality soils, The Luoka has all the perfect conditions for a high-quality cup.
Roaster: Industry Beans
Over the last decade, a wave of coffee roasters across the globe, known as the Third Wave, redefined ideas about sourcing, roasting and brewing coffee. Abandoning old approaches, these pioneers saw coffee as a natural product with many possibilities, recognising that different varietals, growing conditions, processing methods and brewing techniques could each yield something distinctive to a final cup.
Inspired by this movement, two brothers in Melbourne founded Industry Beans in 2010. Driven by curiosity and a belief that the coffee roasting process offered possibilities yet to be fully explored.
Steve and Trevor Simmons set up in a tiny garage on a shoestring budget and began roasting coffee for themselves. They formed relationships with farmers and producers in key coffee growing regions around the world, and with philosophies of quality, transparency and approachability began to grow their roasting operation.
Almost eight years on and Industry Beans has established itself at the cutting edge of Melbourne’s internationally renowned specialty coffee scene. Housed in an open-planned award-winning warehouse conversion, Industry Beans is a coffee roastery, cafe and brew bar, all under one roof in Fitzroy, Melbourne.